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Whanganui Community Foundation Breakfast - 4 March |
 More than 30 Wanganui business people packed into Oggies café on March 4th for a breakfast meeting sponsored by the Whanganui Community Foundation. Attendees enjoyed a sumptuous breakfast, networked and were provided valuable information on ways to improve build revenue streams in their businesses through SMART marketing. The focus of the presentation was on the benefits of cause related marketing campaigns as part of your growth strategy…
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85%
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Of New Zealanders think more highly of companies that support charities
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82%
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Of New Zealanders say they would be more likely to buy products from a company that supports a worthy cause (45% feel strongly about this.)
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74%
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Of New Zealanders would be prepared to change their normal brand or service if a similar brand or service supported a worthy cause (30% strongly agree)
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65%
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Of New Zealanders would buy from a company that supports a worthy cause even if they are slightly more expensive.
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72%
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of employees working for a company involved in cause activities have a strong sense of loyalty for that company (amongst all companies only 55% feel this strong loyalty
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New Zealanders perceive child related causes to be most worthy of support, closely followed by medical and poverty related causes
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To find out more visit www.wanganuichamber and download a FREE Guide to a Successful Cause Related Marketing Campaign
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